What Is Recall Bias? | Definition & Examples
Recall bias refers to systematic difference in the ability of participant groups to accurately recall information. Observational studies that rely on self-reporting of past behaviors or events are particularly prone to this type of bias.
As a result, if asked by a researcher, these parents are more likely to recall relevant details, such as changes in their children’s breathing when active or resting, than parents of children without any health issues.
They’ve also already associated possible triggers, such as certain foods, environments, or other allergens, with their child’s asthma. This difference in the ability to recall information results in recall bias.
Recall bias threatens the internal validity and credibility of studies using self-reported data.
What is recall bias?
Recall bias is a type of research bias. It can occur whenever an attempt is made to collect data retrospectively, or after the event has already happened.
Recall bias is a common problem in research studies that rely on self-reporting, such as case-control, cross-sectional, and retrospective cohort studies. The time that elapses between the interview or survey and the phenomenon under study can influence participants’ recollections.
As a result, the case group is more likely to assign significance to past events. They may be able to recall a greater number of potential risk factors than the control group, even if these events or factors didn’t necessarily contribute to their current condition or disease.
This can lead researchers to exaggerate the correlation between a potential risk factor and a disease.
What causes recall bias?
Recall bias is caused by an inaccurate or incomplete recollection of events by study participants. Research shows that remarkable or infrequent events, such as buying a house, are more memorable for longer periods of time than everyday events, such as driving to work.
In general, the following conditions increase the chances of recall bias in studies using self-reported data:
- The disease or event under investigation is significant or critical, such as heart disease.
- A participant has preconceived notions about the link between their health condition and a certain risk factor. For example, they attribute their condition to electromagnetic fields produced by nearby power lines.
- A scientifically unfounded association is popularised by the media, such as claiming a link between artificial light and increased risk of breast cancer.
- The study requires participants to report socially undesirable behaviors, for example substance misuse during pregnancy.
- The case and control groups are different in ways that may influence their ability to recall information, such as when comparing participants with chronic pain to healthy participants.
It is important to keep in mind that recall bias is not the same as forgetfulness. If the extent of forgetfulness regarding past events is equal in the case and control groups, recall bias will not occur. If one group remembers previous events or experiences more accurately than the other, then recall bias is at play.
Recall bias example
Recall bias can cause researchers to draw false conclusions regarding the causes of an event, disease, or condition.
However, later research indicated that genetic factors were the cause, disproving the initial conclusions.
Often, the experience of being studied encourages individuals to search through their memories in an effort to explain what happened. In doing so, they may assign more significance to certain events. This often leads to recall bias.
Here, women who had given birth to children with Down syndrome displayed a tendency to over-report ordinary events as traumatic. As a result, researchers wrongly concluded that there was an association between emotional distress during pregnancy and Down syndrome. Recall bias had misled researchers.
How to prevent recall bias
If your research involves asking participants to self-report, there are steps you can take to prevent or minimise recall bias:
- Run a pilot for your survey. Conduct focus groups or similar to find out what a reasonable recall period for the event, experience, or behavior under study is. If possible, test out shorter and longer periods, checking for differences in recall.
- Reduce the time interval between the event under study and its assessment. For example, add follow-up surveys or personal journals to reduce recall periods.
- Whenever possible, use objective preexisting records, such as medical records, rather than relying on participant experiences.
- Set up an appropriate control group, with comparable characteristics to the case group—for example, those with a different disease unrelated to the disease under study.
- Use questionnaires that are carefully constructed in order to get accurate and complete information.
Other types of research bias
Frequently asked questions about recall bias
- What are the main types of information bias?
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Information bias is a general term describing various forms of research bias arising due to systematic measurement error. The main types of information bias are:
- Recall bias
- Observer bias
- Performance bias
- Regression to the mean (RTM)
- Why is bias in research a problem?
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Bias in research affects the validity and reliability of your findings, leading to false conclusions and a misinterpretation of the truth. This can have serious implications in areas like medical research where, for example, a new form of treatment may be evaluated.
- How does an observational study differ from an experiment?
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The key difference between observational studies and experiments is that, done correctly, an observational study will never influence the responses or behaviours of participants. Experimental designs will have a treatment condition applied to at least a portion of participants.
Sources for this article
We strongly encourage students to use sources in their work. You can cite our article (APA Style) or take a deep dive into the articles below.
This Scribbr articleNikolopoulou, K. (2023, March 16). What Is Recall Bias? | Definition & Examples. Scribbr. Retrieved 10 February 2025, from https://www.scribbr.co.uk/bias-in-research/what-is-recall-bias/
Hassan, E. (2005). Recall bias can be a threat to retrospective and prospective research designs. The Internet Journal of Epidemiology, 3(2). https://ispub.com/IJE/3/2/13060
Raphael, K. (1987). Recall bias: A proposal for assessment and control. International Journal of Epidemiology, 16(2), 167–170. https://doi.org/10.1093/ije/16.2.167
